About Direct Benefits Marketplace

Everyone deserves affordable insurance that delivers protection.

Hi! Welcome to Direct Benefits.

We are an online marketplace allowing you to shop, compare and bundle a variety of insurance plans that keep you protected and moving forward. We insure individuals, families, retirees and small businesses with Dental, Vision, Pet, Travel, Short-term Medical and ID Theft insurance options.


Our passion is to protect people just like you. We strive to deliver insurance coverage plans that make sense for everyone—because not everyone has the same situation.  


Our mission is to continue innovating and enhancing our marketplace to deliver the best plans available. We know our customers like expediency. We’re here to get you the insurance plan you need and get you back out there feeling protected.   


We believe in what we do. We’re obsessed with helping people—and pets. We know insurance can be overwhelming, so we’re here to make it easier. And maybe even a little bit fun.  



Raising the barWe're raising the bar


Based out of Saint Paul, Minnesota, we’ve been happily protecting people since 2001. And over the past two decades, we’ve spent our energy scouring the industry for the best plans available—even created some of our own—and used our experience to build the Direct Benefits Marketplace into a one-stop solution for your insurance shopping needs.

With our innovative mindset, we're trailblazing to not only deliver more affordable, robust insurance protection plans but also to take customer experience to new levels. 





Digital hospitality



Our digital-hospitality environment revolves around you. We know not every insurance plan fits everyone. We know insurance can be confusing. That’s why our Consumer Advocate Team will guide you through your questions and help you determine what’s right for you, your family and your lifestyle.

Our insurance gurus deliver superior customer experiences and continually score 4.8 out of 5 stars in customer satisfaction.